PGA of America

If you buy for a golf course, driving range or pro shop, the PGA of America gives you the trade-only PGA Show in Orlando, where organizers expect more than 1,150 brands, plus a midseason PGA Buying Summit in Frisco, Texas. The PGA of America is a US association of more than 30,000 PGA of America Golf Professionals and one of the main United States organizers in this directory.

What you can source at the PGA Show in Orlando

The 74th PGA Show, which the PGA of America co-produces with PGA Golf Exhibitions, part of RX, runs January 26 to 29, 2027, at the Orange County Convention Center in Orlando, Florida. Organizers also expect over 30,000 golf professionals and industry attendees. You can compare exhibitors’ equipment, apparel, technology and services for pro shop and golf retail supply. Orlando-based Golf Shop Design is among the retail suppliers in the same region. New for 2027 are The Next Drop for emerging apparel brands, a renamed Performance Zone for fitness and wellness, a New Product Zone and a racquet sports section.

Show days and hours to plan your visit

• Tuesday, January 26: PGA Show Demo Day at Orange County National Golf Center, 9am to 5pm, with PGA and LPGA professionals and VIP buyers admitted from 9am and all registered attendees from noon
• Wednesday, January 27 and Thursday, January 28: show floor open 8:30am to 6pm
• Friday, January 29: show floor open 8:30am to 2pm

Events also include the Industry Welcome Reception, a Fashion Show and the Winter Jam concert, and the show site lists the Functional Fabric Fair Winter Edition as a co-located event.

Who can get in and what you pay

You can register if you are a facility buyer, course owner or manager, PGA, LPGA or international PGA professional, pro shop owner, coach, director of golf or racquet sports professional. Core registration covers three show floor days, Demo Day and keynotes. It is free for PGA, LPGA and international PGA professionals, and $49 for other industry professionals before November 9, rising to $99. Non-exhibiting suppliers pay from $1,950, and the show bans soliciting business without a booth. Brands such as Summit Golf Brands and Galvin Green UK appear in the same pro shop supply category.

Education and credits you can earn

The 2027 education program runs dozens of sessions a day on teaching and coaching, executive management, golf operations, retail strategy and technology. New additions are retail operations classes on Tuesday, lunch-and-learn sessions on Wednesday and Thursday, and multi-hour PGA member workshops on Friday. Advance registration ($295 for PGA professionals) adds one full education day and a certificate, and PGA of America Golf Professionals also earn PDR credits. Premier registration ($695 for PGA professionals) covers the full Tuesday to Friday program.

A midseason buying event in Frisco

The PGA of America and PGA Golf Exhibitions also run the PGA Buying Summit, listed for July 25, 2027 at the Omni PGA Frisco Resort and Spa in Frisco, Texas. To plan trips to both events, see our golf trade shows guide.

About the PGA of America

The organization describes its members as coaches, golf operators and business leaders. It also owns and runs championships including major championships for men, women and seniors, and the Ryder Cup. The organizers say the PGA Show was first held in 1954.

Source: pgashow.com/en-us/Media/Press-Releases, pgashow.com/en-us/show-info/Overview.html, pgashow.com/en-us/forms/registration-pricing-2027.html, pgashow.com