Caddie Marketing

Caddie Marketing is based in Glasgow, United Kingdom, and offers digital marketing strategy, targeted social media advertising and social media management.

Photos of Caddie Marketing

Images: Caddie Marketing.

Founded

2018

Based in

Glasgow

Visit website (opens in a new tab) caddiemarketing.co.uk

Caddie Marketing, a Glasgow agency set up in 2018, gives your golf club a team that runs its social media and paid advertising for you, so your staff can concentrate on running the club. You can also buy marketing strategy, social media training for your staff, member and visitor surveys, event coverage, photography, video and graphic design. Its people include a former caddie at St Andrews Links Trust and a former golf presenter on CNN International’s Living Golf, so the team handling your account knows the game as well as the marketing. It sits among the golf club marketing, web and booking agencies and wider clubhouse and operations suppliers listed for the United Kingdom.

Paid ads and social channels run for you

If you lack the time to post and schedule, the agency takes over the day-to-day running of your club’s channels. For paid campaigns it promotes your offers across social platforms to a defined audience of golfers, which the company says brings you a steady stream of leads. Michael Rodger, the ad campaign manager and an experienced digital marketing manager, builds and runs paid campaigns aimed at awareness, website clicks or lead generation, while Craig Blue, head of social media, plans and schedules organic content. The company says it has helped clubs reach record visitor income and create waiting lists for membership.

Strategy, surveys and member engagement

When you are unsure where to start, the work begins with research into your club, its positioning and its ideal customers before a strategy is drawn up. The Membership Engagement Programme combines a member survey, a workshop and a detailed report, giving your committee evidence on member satisfaction and loyalty. Separate online visitor surveys show how guests rate your facilities. Advisers include Keira Hodge, growth advisor and a growth marketing consultant with more than 20 years of experience, and Jasmine Sanders, principal consultant for diversity, equality and women’s engagement, known as The Jazzy Golfer and founder of the UK Women’s Golf Community, who helps clubs remove barriers for women and girls.

Photography, video and event coverage

For competitions and club days you can book live social media updates, posts and Instagram Stories on the day, plus photography and video highlights you can use to show prospective members and sponsors what your club offers. According to its website, the video team has more than 20 years in the industry and has worked for the Royal & Ancient Golf Club and the SFA, and its photographers cover course and clubhouse shoots with experience that includes aerial work. Bespoke graphic design keeps your printed materials, website and social feeds consistent. Training sessions, designed for golf clubs and PGA professionals, teach your own staff to create content and manage channels themselves, either in a classroom or tailored on site.

Who you will work with

You get one main point of contact. Billy Chester, the digital account manager, links your club with the rest of the team and makes sure your objectives carry through into the digital strategy. Janna Rorke, marketing and content manager, brings more than seven years of agency and digital marketing experience and works with the social team on content aimed at visitor bookings and membership growth. Louisa Forbes works on the team as a marketing executive. Most of the team list a direct email address on the team page, so you can reach the person handling your work.

Registration

The firm trades as Caddie Marketing and is registered as Caddie Marketing Limited, company number SC576383, on the Companies House register, which showed it as active, incorporated on 14 September 2017, when we checked on 5 November 2026. Its registered office is 22 Montrose Street, Glasgow, the same address its own terms and conditions give, and the register lists David Macfarlane as its active director. This lets you confirm the legal entity you contract with before you sign.

How the firm charges

You can start with a free consultation call. Published prices give you a budget guide. Event coverage is priced from £1,200 per day, with packages tailored to your needs and budget, and social media training from £350 per person classroom-based or £700 per day tailored on site. Other work is set out in a written quotation, which the firm’s terms and conditions say stays valid for 14 business days, and you place your order by counter-signing it.

Background in Scottish golf

Founder and CEO David Macfarlane brings more than 25 years of creative industry and agency management experience. The company is sponsoring the Golf Enterprise Award at the 2027 Scottish Golf Awards in partnership with Scottish Golf. Other golf club suppliers listed here include intelligentgolf, BRS Golf and Club Systems International.

Source: caddiemarketing.co.uk/our-services-products, caddiemarketing.co.uk/our-team, caddiemarketing.co.uk/about-us, caddiemarketing.co.uk/2026/10/13/caddie-marketing-sponsors-the-golf-enterprise-award-at-the-2027-scottish-golf-awards, caddiemarketing.co.uk, caddiemarketing.co.uk/event-coverage, caddiemarketing.co.uk/social-media-training, caddiemarketing.co.uk/terms-and-conditions, find-and-update.company-information.service.gov.uk/company/SC576383, find-and-update.company-information.service.gov.uk/company/SC576383/officers