Long Drive Agency

Long Drive Agency is based in McKinney, United States, and offers digitalRange web and mobile site editor, email marketing platform, and forms, reservation and survey tool. Areas served: Clubs around the U.S.

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Image: Long Drive Agency.

Founded

2014

Areas served

Clubs around the U.S.

Based in

McKinney

Visit website (opens in a new tab) longdriveagency.com

Long Drive Agency gives private country clubs, golf clubs and high-end public courses one login for their website, email, member text messages and website chat, plus a team that can take on weekly marketing for you. It works from McKinney, Texas, with clubs around the U.S., and the company said in December 2020 that more than 100 clubs were in its portfolio, split about 70/30 between private and public facilities. If you are comparing golf club marketing and web agencies, its difference is club-only software that runs alongside your existing systems.

What you can run from DigitalRange and ClubChat

DigitalRange is the portal your staff use to edit the web and mobile site, send email campaigns, build forms, reservations and surveys, design graphics with built-in Canva tools and store files. The company says it first built the platform for C-Bons International Golf Group (CBIGG), a Sugar Land, Texas operator of 26 golf properties. ClubChat sends segmented text and multi-channel messages to chosen member groups, and the team uploads your member roster for you. WebChat puts automated answers or live chat with your staff on the club website to capture leads from prospective members. ClubBooth is a photo booth for weddings, holiday parties and club events that produces member photos and collects guest data; the company says more than 65 clubs used it within a year of its late 2019 launch.

Works beside your tee sheet and POS

The company states that it does not build back-end software, electronic tee sheets or point-of-sale systems, and that its tools can integrate with club-specific POS software. That makes it a front-end layer to pair with your club management and tee time software rather than a replacement among the clubhouse and operations services. Clients get help from an in-house support team.

Weekly help through the White Glove Program

The White Glove Program puts the agency’s team to work with your club every week on marketing and member communications; the company compares it to employing a full-time digital marketer at lower cost. No prices are published, but you can book a 15 minute demo from its home page to see the tools before you talk terms.

Services and who they suit

Every service is aimed at private country clubs and golf courses, so you work with a team that already knows member communications. Its services page lists:

• Website design and mobile optimization, with a UX/UI process, for clubs that want a new site that works well on phones.
• Lead generation through landing pages, customer acquisition strategies and an automated sales process, for clubs and courses that want more inquiries from prospective members.
• Online marketing, covering SEO, content creation, paid search campaigns and Facebook marketing, for clubs that want golfers to find them online.
• Graphic design, including logo and branding, sales enablement materials and print, for clubs planning a rebrand or new printed material.
• Video, including brand story videos, video ads for YouTube and Facebook and drone videos, for clubs that want to tell their story to members and guests.

Clubs it has worked with

Blake Davis launched the agency in 2014, starting with a mobile-ready website for Eldorado Country Club in McKinney. Published work includes website overhauls for CBIGG, the Northern Texas PGA corporate site, a rebrand of the NTPGA Foundation, and a rebrand at La Cumbre Country Club in Santa Barbara, where it now handles marketing, communications and support. You can request White Glove case studies for Adios Golf Club, Colorado Golf Club and La Cumbre by email on its site. More golf suppliers in the United States are listed here, and other club suppliers include Club Prophet, TeeQuest Solutions and Millerbrown.

Who you contract with

You can see exactly which company you would sign with: the agency’s terms of service name it as Long Drive Agency, LLC, the owner of the ClubChat service. Those terms place disputes under Maryland law and in binding arbitration with the American Arbitration Association, JAMS or the National Arbitration Forum, rule out class or representative claims, and supply ClubChat “as is” without warranty, so read them before you commit. Members who no longer want ClubChat texts can text STOP to unsubscribe. The office is at 7290 Virginia Pkwy, Suite 3400, McKinney, TX 75071.

Source: longdriveagency.com, longdriveagency.com/services, longdriveagency.com/going-to-greater-lengths, longdriveagency.com/terms-of-service, longdriveagency.com/contact