The British Golf Show South 2027

If you buy for a pro shop or run a range or club, you can compare clubs, accessories, apparel, golf travel and simulators from more than 120 exhibitors, the organizer says, and try clubs on indoor and outdoor ranges before you buy. The British Golf Show South runs at Wycombe Air Park, near Marlow in Buckinghamshire, on Friday 14 and Saturday 15 May 2027.

Equipment you can compare and test at the show

Exhibitors sell and demonstrate clubs, drivers, putters, accessories, apparel and golf travel, so you can weigh ranges from pro shop and golf retail suppliers side by side. You can test clubs in an indoor demo range, or book a slot with an exhibitor and be taken by golf cart to an outdoor driving range. There is also a short game area with a professional golfer on hand, a simulator area, and a Long Putt Challenge with prizes for successful putts. The organizer bills the event as a festival of golf for players, families and the trade, with emphasis on equipment, technology and travel.

Simulator brands to see if you run indoor golf

The simulator area is worth your time if you are weighing golf simulators and indoor golf for a range or club. Foresight Sports appears among the brands listed under the show’s sponsors; its UK arm is Foresight Sports Europe, and other UK simulator suppliers include Golf Swing Systems and InSwing Golf. The other sponsors named on the exhibitor page are Destinology, HowDidiDo, Kaden Golf and Golf Gear Giveaways. The organizer says the 2027 exhibitor list will be posted closer to the show.

Free talks you can sit in on

Free presentations run on both days, with industry speakers covering practical advice and recent developments in the game. Seats are open to all, and the organizer advises arriving early for each session.

What a ticket costs and what it saves you

The ticket page does not list a separate trade pass, and the exhibitor brochure describes the audience as golfers, golf professionals, trade visitors and enthusiasts. Booking online saves you £5, as an Adult Pass costs £15 online against £20 at the gate and gives one day of entry. A Family Pass costs £30 online and covers two adults and up to three children. Children under 16 enter free with an adult holding a valid pass. Tickets include free parking, a £5 voucher for spends of £50 or more at the AB Golf retail shop, 10% off custom fit purchases with participating manufacturers, and a half-price bag with any electric trolley bought at the show from AB Golf.

Opening times and getting to the venue

• Friday 14 May 2027, 10am to 5pm
• Saturday 15 May 2027, 10am to 5pm

The car park opens at 9am and closes at 6pm on show days. According to the show website, Wycombe Air Park lies on the western edge of London, under 50 minutes from Central London by road, rail or air. Your golf ticket also gives entry to The Elite Events London, a co-located lifestyle show with more than 150 brands and over 30 experiences such as supercar test drives.

Other shows from the same organizer

The Elite Luxury Events Ltd also stages The British Golf Show Scotland near Perth in March and The British Golf Show North at Leeds East Airport in June.

The 2026 edition

The 2026 South show ran on 15 and 16 May at Wycombe Air Park. The organizer reports record crowds, without a visitor figure, and 115 exhibiting brands across equipment, apparel, technology and training aids. New features that year were an Insights Lounge for talks and Q&A sessions hosted by Cal Shukla of Skratch Women, and a Women’s Golf Zone run with Skratch Women and Women in Golf. Sky Sports Golf presenter Inci Mehmet also appeared. Other UK events are covered in our guide to golf trade shows in 2026 and 2027 and among golf suppliers in the United Kingdom.

Source: britishgolfshow.co.uk/south, britishgolfshow.co.uk/south/tickets, britishgolfshow.co.uk/south/exhibitors, britishgolfshow.co.uk/news/the-british-golf-show-delivers-its-biggest-event-yet