PGA Show 2027

If you run a course, driving range, indoor golf venue or pro shop, the PGA Show 2027 lets you compare the more than 1,150 brands the organizer expects, test kit outdoors and attend education in one trip. It is the annual trade-only show for the golf business, held January 26 to 29, 2027 in Orlando, Florida, and produced in partnership by the PGA of America and PGA Golf Exhibitions, part of RX.

Equipment and services you can compare on the Show Floor

According to the press release, exhibitors fill 1.1 million square feet of the Orange County Convention Center, covering equipment, technology, services and new products across golf. If you are comparing golf simulators and indoor golf systems, driving range equipment or pro shop and retail stock, you can see these lines side by side. The organizer expects more than 1,150 brands and over 30,000 PGA of America Golf Professionals, business leaders and other industry participants.

For 2027 the organizer is expanding the New Product Zone and Racquet Sports at the PGA Show, which covers tennis, pickleball and padel. It is also adding The Next Drop for emerging apparel brands and a renamed Performance Zone for fitness, health, recovery and nutrition. Six stages on the Show Floor run industry programming each day.

Range and cart equipment you can test at Demo Day

At PGA Show Demo Day you can try kit outdoors. If you are weighing launch monitors from suppliers such as Trackman or Foresight Sports, or netting from firms like Huck Nets, you can test them here. Demo Day has hitting bays, practice greens, short game testing areas and a Test Track for golf carts and vehicles, plus a Golf Range Best Practices area presented by GRAA and a Teaching and Coaching Center. It takes place on Tuesday, January 26 at Orange County National Golf Center in Winter Garden, rain or shine.

Education you can take back to your operation

The organizer plans dozens of sessions each day on teaching and coaching, executive management, golf operations, retail strategy and technology, mixing keynotes, classroom sessions and hands-on workshops. New for 2027 are extra teaching and coaching workshops at Demo Day, retail operations sessions on Tuesday before the Show Floor opens, racquet industry education on Tuesday, lunch-and-learn programs on Wednesday and Thursday, and multi-hour PGA of America Member workshops on Friday.

If you source performance fabrics and trims, Functional Fabric Fair Winter Edition is co-located with the show. Evening and social events include the Industry Welcome Reception, Fashion Show and Winter Jam concert.

When you can visit

• Tuesday, January 26: Demo Day 9am to 5pm, with early access for PGA and LPGA Professionals, VIP Buyer Club Members and VIP Media and general access from noon
• Wednesday, January 27 and Thursday, January 28: Show Floor 8:30am to 6pm, education 8:30am to 5pm
• Friday, January 29: Show Floor 8:30am to 2pm, education 8:30am to noon

Who can attend and what a badge costs

Registration is open to PGA of America golf professionals and PGM students, LPGA and international PGA members, qualified golf industry professionals, racquet sports professionals and non-exhibiting suppliers. The Core badge, covering three Show Floor days, Demo Day, keynotes and sponsored sessions, is free for PGA, LPGA and international PGA professionals and $49 for industry and racquet professionals, rising to $99 from November 9. Advance badges add one full day of education, and Premier badges add the whole program, a lounge and early floor access from 7:30am. Prices are plus tax.

About the show

The 2027 event is the 74th edition, and the organizer says the show has been held since 1954. For other events in the calendar, see the golf trade shows guide for 2026 and 2027.

Source: pgashow.com/en-us/Media/Press-Releases, pgashow.com/en-us/show-info/Overview.html, pgashow.com/en-us/forms/registration-pricing-2027.html, pgashow.com/en-us/at-the-show/PGA-show-demo-day.html