Golf Business Expo

In one day you can see equipment, simulators, course machinery, software, insurance and pro shop suppliers side by side, and hear practical seminars on running a golf business. Golf Business Expo is a B2B golf trade show in the United Kingdom, held on 7 October 2027 at Sywell Aerodrome in Northamptonshire, from 9am to 5pm.

The organizer, The Elite Luxury Events Ltd, describes it as the UK’s B2B golf trade show, aimed at golf course managers and people who run other golf businesses, from resorts and stores to driving ranges.

Suppliers you can compare on the show floor

The main exhibition hall, which the organizer calls demo friendly, lets you see products in action. The exhibitor brochure form groups suppliers into golf equipment, accessories and clothing, simulators, club and course, insurance and finance, travel, accommodation and associations, so you can cover pro shop and golf retail supply, golf simulators and indoor golf and clubhouse and operations in one visit. The website also publishes a page of show offers.

The 2026 exhibitor list gives a sense of who you can expect to meet:

• Course machinery and robotic mowing firms such as Kress and Autonomow
• Golf cart makers including Club Car
• Equipment and apparel brands such as PING and Adidas Golf
• Range and simulator companies such as inrange, Power Tee and Apex Golf Simulators, and netting supplier Huck Nets
• Tee time and club software firms such as Golf Genius and Tee On
• Food and drink suppliers such as Pukka Pies and Molson Coors, plus furniture makers
• Insurers including Aon and NFU Mutual

If you are comparing indoor golf systems, you can also look at UK firms such as InSwing Golf and Golf Swing Systems.

Seminars you can sit in on

A seminar zone runs alongside the hall, with live sessions through the day moderated by Iain Carter. The 2026 program covered:

• Lessons from a career in golf and sports club management, with Marc Newey
• A conversation with Vicky Cuming of WME on the professional game, media coverage and what modern members want from club facilities
• Golf property valuations and sales, with Ian Thompson of JLL
• Promoting golf for health, with speakers from Golf in Society, England Golf and the Confederation of Professional Golf
• A panel on AI and robotics with Kress, Club Vision, Bernhard and Golf Genius
• A panel on growing the business of golf, with 360 Golf, WME, Golf Monthly, inrange and Golf Tourism England

How to visit or exhibit

You register to visit online through the show website, which also offers a mailing list for show news. According to the show website, exhibitors meet decision makers from golf courses, resorts, stores and driving ranges. If you want a stand, you can request a brochure with stand details by email. Exhibitors also get a networking drinks evening before the show opens. Alex Ayling is the event director.

Getting to Sywell Aerodrome

The venue was chosen to be easy to reach for visitors and exhibitors from across the UK. The organizer says Sywell Aerodrome in Northamptonshire gives room for a growing main exhibition area alongside the seminar zone, in an easily reached, well connected location.

Partners and show history

The show is run in partnership with the UK Golf Federation (Golf BIC) and supported by the Club Managers Association of Europe, Golf Business News and TGI Golf. The 2026 show was its second edition, the 2027 show will be its third year, and the organizer announced the 2027 date in October 2026.

If you are planning a season of UK trade dates, The British Golf Show South is another option, and our guide to golf trade shows in 2026 and 2027 lists more.

Source: golfbusinessexpo.com, golfbusinessexpo.com/exhibit, golfbusinessexpo.com/seminars, golfbusinessexpo.com/exhibitor-list